Sean Ellis, founder and CEO of GrowthHackers. Wikipedia
Growth Hacking is both a buzzword and a real thing, a phrase that poseurs throw around and a profession that is responsible for billions of dollars of wealth at some of the biggest companies in the world. I was first exposed to growth hacking in a wake-up call kind of article written by Andrew Chen called “Growth Hacker is the New VP [of] Marketing.” What’s a growth hacker? I’m a VP of Marketing (at the time at American Apparel). But there was no denying the success of the companies who were experimenting with these new tactics, who were focusing less on marketing and more on growth: Facebook, Twitter, Airbnb, Pinterest.
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